CROSSFIT MATTERS is a strength and conditioning facility that helps develop everyday people into well-rounded athletes i.e. CROSSFIT! CROSSFIT MATTERS is located in the heart of Kansas City just off I-35, on Southwest BLVD between Mission Road and Rainbow (down the street from Strasser Hardware), in a 4,000 square foot warehouse gym that is 100% CrossFit. Within our dynamic community, our training methods produce undisputed, tangible results for all levels of fitness; from children to grandparents, and everyone in between. The gym is a no frills, no thrills establishment who’s major concern is real world results. Our program efficiently combines the most effective training methods of Weightlifting, Gymnastics, and High Intensity Cardio. There isn’t a strength and conditioning program anywhere that works with a greater diversity of tools, modalities, and drills. We teach skills on how to move the human body efficiently and effectively. CrossFit is a powerful program when applied and under the watchful eye of an experienced coach. You might have seen The CrossFit Games on ESPN2 recently. It will change every aspect of one’s life for the better. It will make you a happier and healthier individual who looks good too! We think everyone should be crazy about their fitness and achieving their goals. You only have one body, treat it well and it will treat you, your family and your community well! Jim Caskey, founder and head coach since 2009, along with the diverse coaching staff, bring passion, knowledge and experience along with the insatiable appetite to see you succeed. If you are willing to learn, work hard for your goals, and grow . . . you won’t find anything else like it in Kansas City.


At CROSSFIT MATTERS we train incredibly hard; harder than most thought they were capable of. Everyday our athletes break down barriers and set new standards for themselves. Our training is intense, and it creates a bond among our members that can’t be faked or manufactured. Together we sweat, we bleed, we expose weaknesses and we get stronger…together. The community aspect of CFM is our greatest strength. At CROSSFIT MATTERS there are no ego’s, no room for bad attitudes. Those type of people just don’t last here. We are supportive, we are competitive, we are strong, we are humble, we are athletes….we are CrossFit.


CROSSFIT MATTERS is a community of progressive people who want to live life to the fullest. We thrive in a group setting through the camaraderie, the welcoming environment and constant challenge day in and day out. You are joining a community where fun, encouragement and respect for your fellow CrossFitter are priority. CROSSFIT MATTERS is kind of like Cheers, where everyone knows your name, appreciates your strengths, challenges your weakness and is there to encourage everyone to achieve their goals and dreams. We train like athletes, people who are disciplined, dedicated and focused on achieving their goals. We encourage the competitive nature of the greater CrossFit community by recognizing that ‘CrossFitting’ is, quite simply, a sport – the ‘sport of fitness.’

Our philosophy

At CROSSFIT MATTERS is simple – Fitness is a life long commitment requiring continuous education and consistent devotion to improvement. It is easy to become bored and lazy, and individuals must fight through complacency and mediocrity, while discovering new ways to constantly rejuvenate their pursuits in health and fitness. CROSSFIT MATTERS ignites this rediscovery for individuals by offering the opportunity to join our community of fitness excellence. At CROSSFIT MATTERS, we believe you should always be in shape, there should never be a point in your life where you get out of shape.

We are small and proud of it!

At CROSSFIT MATTERS, YOU benefit from a small coach-to-athlete ratio. With certified and passionate coaches who are committed to your success. And with that you get more attention, quality development and safety in movement which will lead to better overall RESULTS!

We’ll never just “throw you in and leave you alone.”

We all need to learn the basics. New CrossFit athletes will begin with the Elements of CrossFit classes. Throughout your CrossFit experience, we will work with you in each class to make sure you are developing and truly becoming CrossFit.

Our goal – is to empower you to LIVE A HEALTHY LIFESTYLE FOR LIFE!

We call ourselves coaches and we call you athletes. We show you what we know and we teach you what to see and feel in each movement. We drill the points of performance, technique and range of motion. We invest in our CrossFit education so that we can pass it on to you, so that you can perform better and live life better!

Every athlete is important!

Whether you’re an Olympian or a grandmother, your progress is important to us. We will correct you, and when we see that “I-can’t-finish-this” look in your eyes, you’ll hear us say, “small numbers, get set…3-2-1-Go!”  YOU INSPIRE US!

Our vision – is to Build a ‘FIT’ Community. This vision guides us both in the gym and in our neighborhood.  We are all shapes, sizes and ages who take pride in working out with all sorts of people – business execs, grandmothers, police officers, fire fighters, stay-at-home moms, teenagers, Olympians, former high school and collegiate athletes. The only requirement is a positive attitude and a belief in yourself!

We simply LOVE CrossFit and we’re here for you!

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